As of April 2010, The American Association of Public Health Physicians (AAPHP) supports electronic cigarettes sales to adults, “because the possibility exists to save the lives of four million of the eight million current adult American smokers who will otherwise die of a tobacco-related illness over the next twenty years.”

In the UK, experts have advised the UK government that the nicotine contained in some new, smoke-free cigarettes is no more harmful than caffeine in coffee.

In its annual report, the Government’s think tank says, “It will be important to get the regulatory framework for these products right, to encourage new products ... If alternative and safe nicotine products can be developed which are attractive enough to substitute people away from traditional cigarettes, they could have the potential to save 10,000s of lives a year.”

The simple truth is – tobacco smoking kills. NYK has been created to provide existing smokers with a serious and enjoyable alternative to the hugely harmful inhalation of tobacco. It’s no for children, or for those who do not already smoke.

But you don’t need to take our word – check out the truth for yourself.